The task of designing a signature Apple store in Boston was not to be taken lightly. As an internationally renowned , cutting edge business, for it to truly be a "signature" store, it would have to say something about the very nature of Apple, and its core organizational beliefs.
To summarize, Apple prides itself on its dedication to ingenuity and being on the cutting edge of technology. In this day and age, what is more cutting edge than the sense of environmental stewardship and, for lack of a better term, being "green?" My approach was to capitalize on this type of forward thinking attitude by showcasing it in my design. Beyond the attempts to bring the outside in, I felt that it was necessary to depart from the more traditional vernacular found at the site (Copley Square, Boston, MA) in order to exagerate Apple's obvious penchant for deviating from the norm. At the same time, as conflicting as the "glass box" may be with the rest of historic Back Bay Boston, it is clearly identifiable with the Apple brand.
