It was important to me that the building's materials were in keeping with Apple's modern and minimalistic persona. As much of the building is glazed, in an attempt to make the exterior visually accessible from the interior, and vice versa, there are portions which are more opaque, similar to semi-translucent insulated panels which exist at the rear of the building, to keep focus off of the less than desireble alley to the north, and at the main product floor, in an attempt to bring the focus back to the product. As can be seen in the models, this also serves to provide some scale to the building and accentuates the cantilever which reaches out to grasp Copley square.
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